Revisiting the Effectiveness of Electronic Word-of-Mouth and DynamicCapability of E-Commerce
Journal of Emerging Markets and Management · 23–34 · 10.63385/jemm.v1i2.191
This study contributes to identifying relationships among electronic word-of-mouth (eWOM), dynamic capability, perceived risk, and customer loyalty in cross-border e-commerce. Purposive sampling was employed to obtain empirical data. We chose consumers with experience using cross-border e-commerce platforms as our subjects and c


