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40 articles
ArticleOpen AccessPublished: 10 March 2026

Regional Demographic Correlates of Aggregate Readiness for Sustainable Entrepreneurship in the Wielkopolska Region in Poland, 2016 to 2025

Jacek Piotr Kwaśniewski

Journal of Emerging Markets and Management · 62–79 · 10.63385/jemm.v2i2.395

This article aims to analyze the regional demographic correlates of overall readiness for sustainable entrepreneurship. The study aims to identify the impact of age and gender structure on the declared willingness to conduct business activities consistent with the principles of sustainable development in the Wielkopolska region

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ArticleOpen AccessPublished: 2 March 2026

The Impact of Public Debt on Fiscal Sustainability in Nigeria

Abdulkarim Yusuf, Abdulkarim Hussaini

Journal of Emerging Markets and Management · 41–61 · 10.63385/jemm.v2i2.406

This paper systematically investigates the disaggregated effects of public debt on fiscal stability in Nigeria from 1980 to 2022, a period marked by structural adjustments, fiscal crises, oil price volatility, and changing debt management practices. After obtaining stationarity, data was analysed using the Autoregressive Distrib

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ArticleOpen AccessPublished: 28 February 2026

Coloniality in International Trade Relations and Underdevelopment in Sub-Saharan Africa

Godwin Etta Odok, Olutayo Akinpelu Olanrewaju

Journal of Emerging Markets and Management · 29–40 · 10.63385/jemm.v2i2.179

This paper examines how coloniality continues to shape international trade procedures and processes, thereby contributing to persistent underdevelopment in countries of sub-Saharan Africa. Although formal colonial rule has ended, the paper argues that its underlying power structures remain embedded in global economic systems. Th

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ArticleOpen AccessPublished: 4 February 2026

From Risk to Reliability: The Interplay of COB and COM in Mitigating Risk and Enhancing Trust in Apparel Purchases

Aastha Garg

Journal of Emerging Markets and Management · 15–28 · 10.63385/jemm.v2i2.340

Country of Origin (COO) serves as a critical extrinsic cue that consumers use to assess product quality, build trust, and mitigate perceived risk, particularly in situations where direct product evaluation is limited. In the context of the increasingly globalized apparel industry, products are often designed, branded, and manufa

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ArticleOpen AccessPublished: 2 February 2026

Legal Mechanisms for the Protection of Commercial Companies under OHADA Law: Challenges and Prospects for Emerging African Markets

Medret Lekunga Ndangoh

Journal of Emerging Markets and Management · 1–14 · 10.63385/jemm.v2i2.48

The intent of shareholders of a commercial company is to make profits and never to lose; that is why the OHADA (Organisation for the Harmonisation of Business Law in Africa) law has created, partly for the protection of shareholders and their investments in the commercial company. Before the advent of the OHADA law in 1993, comm

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ArticleOpen AccessPublished: 10 January 2026

Understanding Digital Nudges in E-Commerce: An Interpretative Structural Modeling-Based Analysis of Impulse Buying Behavior

Tanzila Parvez, Hans Kaushik

Journal of Emerging Markets and Management · 92–108 · 10.63385/jemm.v2i1.341

Online platforms have a significant influence on consumer purchase patterns, making consumer decision-making in the digital marketplace more complicated. Although there has been research on impulse buying, little is known about the ways in which various platform-related and behavioral elements combine to influence such behavior.

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ArticleOpen AccessPublished: 9 January 2026

Cash Holdings of Small and Big Firms: Corporate Governance and Financial Constraints—Evidence from an Emerging Market

Rifaqat, Waheed Ullah Shah

Journal of Emerging Markets and Management · 80–91 · 10.63385/jemm.v2i1.332

Small firms often follow the financial behavior of large firms to sustain operations and mitigate risks during periods of uncertainty. This study examines the relationship between corporate cash holdings of small and large firms, while assessing the impact of corporate governance and financial constraints among 200 non-financial

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ArticleOpen AccessPublished: 7 January 2026

Vulnerability and the Future of Small Businesses: A Case of Small Businesses at Kalikiliki Market in Zambia

Pethias Siame, See Muleya

Journal of Emerging Markets and Management · 69–79 · 10.63385/jemm.v2i1.217

Small businesses are vital to livelihoods in Zambia's informal economy but face significant threats to their sustainability. This study explores the vulnerability and prospects of small businesses at Kalikiliki Market in Lusaka. Guided by the Resource Dependence Theory, it employs a qualitative case study design to identify vuln

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ArticleOpen AccessPublished: 5 January 2026

Harnessing Technological Innovation for Poverty Reduction: Sectoral and Microsimulation Insights from Cameroon and the DRC

Rodrigue Nobosse Tchoffo, Eric Tchouamou Njoya, Guivis Zeufack Nkemgha

Journal of Emerging Markets and Management · 48–68 · 10.63385/jemm.v2i1.307

This study investigates Cameroon and the Democratic Republic of Congo, both contending with significant technological disparities—defined as variations in capital-augmenting technological capacity across sectors that influence productivity and growth potential. Using data from the year 2015, the analysis employs a dynamic comput

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ArticleOpen AccessPublished: 23 December 2025

Corporate Governance and Human Resource Management Practices: How Organisational Culture Drives Teamwork Performance in Ghana’s Road Safety Authority

Seth Acquah Boateng, Bridgette Enimil

Journal of Emerging Markets and Management · 27–47 · 10.63385/jemm.v2i1.188

The study examines the impact of organisational culture on performance in project teams in the National Road Safety Authority (NRSA) in Ghana. Quantitative methodologies and survey techniques have been adopted in analysing the types of organisational cultures, testing for effective teamwork, and exploring the linkage between cul

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