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Volume 2 Issue 2 cover

Open Access · 2026

Volume 2 Issue 2


Journal of Emerging Markets and Management

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Table of Contents

7 articles
ArticleOpen AccessPublished: 2 February 2026

Legal Mechanisms for the Protection of Commercial Companies under OHADA Law: Challenges and Prospects for Emerging African Markets

Medret Lekunga Ndangoh

Journal of Emerging Markets and Management · 1–14 · 10.63385/jemm.v2i2.48

The intent of shareholders of a commercial company is to make profits and never to lose; that is why the OHADA (Organisation for the Harmonisation of Business Law in Africa) law has created, partly for the protection of shareholders and their investments in the commercial company. Before the advent of the OHADA law in 1993, comm

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ArticleOpen AccessPublished: 4 February 2026

From Risk to Reliability: The Interplay of COB and COM in Mitigating Risk and Enhancing Trust in Apparel Purchases

Aastha Garg

Journal of Emerging Markets and Management · 15–28 · 10.63385/jemm.v2i2.340

Country of Origin (COO) serves as a critical extrinsic cue that consumers use to assess product quality, build trust, and mitigate perceived risk, particularly in situations where direct product evaluation is limited. In the context of the increasingly globalized apparel industry, products are often designed, branded, and manufa

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ArticleOpen AccessPublished: 28 February 2026

Coloniality in International Trade Relations and Underdevelopment in Sub-Saharan Africa

Godwin Etta Odok, Olutayo Akinpelu Olanrewaju

Journal of Emerging Markets and Management · 29–40 · 10.63385/jemm.v2i2.179

This paper examines how coloniality continues to shape international trade procedures and processes, thereby contributing to persistent underdevelopment in countries of sub-Saharan Africa. Although formal colonial rule has ended, the paper argues that its underlying power structures remain embedded in global economic systems. Th

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ArticleOpen AccessPublished: 2 March 2026

The Impact of Public Debt on Fiscal Sustainability in Nigeria

Abdulkarim Yusuf, Abdulkarim Hussaini

Journal of Emerging Markets and Management · 41–61 · 10.63385/jemm.v2i2.406

This paper systematically investigates the disaggregated effects of public debt on fiscal stability in Nigeria from 1980 to 2022, a period marked by structural adjustments, fiscal crises, oil price volatility, and changing debt management practices. After obtaining stationarity, data was analysed using the Autoregressive Distrib

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ArticleOpen AccessPublished: 10 March 2026

Regional Demographic Correlates of Aggregate Readiness for Sustainable Entrepreneurship in the Wielkopolska Region in Poland, 2016 to 2025

Jacek Piotr Kwaśniewski

Journal of Emerging Markets and Management · 62–79 · 10.63385/jemm.v2i2.395

This article aims to analyze the regional demographic correlates of overall readiness for sustainable entrepreneurship. The study aims to identify the impact of age and gender structure on the declared willingness to conduct business activities consistent with the principles of sustainable development in the Wielkopolska region

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ArticleOpen AccessPublished: 17 March 2026

An Empirical Investigation on the Variables Affecting Electronic Commerce Adoption in Nigeria

Abdulkarim Yusuf

Journal of Emerging Markets and Management · 80–104 · 10.63385/jemm.v2i2.407

This empirical study examines the important factors impacting enterprises' e-commerce deployment in Nigeria using the Unified Theory of Acceptance and Utilization of Technology and the Technology–Organization–Environment framework. While these models have been widely utilized in a variety of contexts, they may not include all of

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ArticleOpen AccessPublished: 27 March 2026

Exploring Personality Traits Influences on ESG Leadership for Sustainable, Ethical, and Socially Responsible Organizational Practices Using FIKR Personality Assessment

Chee Kong Yap, Chee Seng Leow, Wing Sum Vincent Leong

Journal of Emerging Markets and Management · 105–126 · 10.63385/jemm.v2i2.385

Leadership is a key driver in advancing Environmental, Social, and Governance (ESG) principles within organizations, yet the individual-level psychological foundations of ESG-oriented leadership remain underexplored. This study examines how personality traits contribute to leadership capacities associated with ethical governance

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