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Volume 1 Issue 2-3 cover

Open Access · 2025

Volume 1 Issue 2-3


Journal of Emerging Markets and Management

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Table of Contents

10 articles
ArticleOpen AccessPublished: 12 June 2025

Promotion of Human Capital in Traditional Fishing Villages: An Empirical Analysis

Mohammed Mamun Rashid, Paramjit Singh Jamir Singh, Azlinda Azman

Journal of Emerging Markets and Management · 1–22 · 10.63385/jemm.v1i2.107

Bangladesh is a lower-categorized middle-income country where traditional fishermen, here, Jaladas are at extreme risk of long-lasting poverty. Two Jaladas villages were study locations where an endeavor was carried out to identify major driving forces causative for promoting human capital in these communities, and socio-economi

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ArticleOpen AccessPublished: 17 June 2025

Revisiting the Effectiveness of Electronic Word-of-Mouth and DynamicCapability of E-Commerce

Cheng-Feng Cheng, Hsi-Ching Chan, Shan-Ni Lee, Jui-Lin Cheng

Journal of Emerging Markets and Management · 23–34 · 10.63385/jemm.v1i2.191

This study contributes to identifying relationships among electronic word-of-mouth (eWOM), dynamic capability, perceived risk, and customer loyalty in cross-border e-commerce. Purposive sampling was employed to obtain empirical data. We chose consumers with experience using cross-border e-commerce platforms as our subjects and c

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ArticleOpen AccessPublished: 20 June 2025

Risk Interactions and Bank Performance in Emerging Markets: Examining the Nexus of Credit Risk, Profitability, and Financial Stability

Sama Hesham, Mariam Elkomity, Salma Mohsen, Yara Ibrahim

Journal of Emerging Markets and Management · 35–49 · 10.63385/jemm.v1i2.161

This study investigates the interconnected relationship between credit risk, profitability, and financial stability within the context of emerging market banking systems, using panel data from 10 listed Egyptian commercial banks over the period 2013–2023. Utilizing panel regression models with clustered standard errors to addres

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ArticleOpen AccessPublished: 5 October 2025

Geopolitical Risk and Crowdfunding Performance: The Moderating Effect of Social Influence

Sirine Zribi

Journal of Emerging Markets and Management · 50–63 · 10.63385/jemm.v1i3.165

This paper empirically investigates the effect of geopolitical risk (GPR) on crowdfunding campaign performance in the context of the Russia-Ukraine conflict. Drawing on a dataset of 344 campaigns launched on the Kickstarter platform across eight countries that experienced substantial changes in GPR, we examine how heightened geo

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ArticleOpen AccessPublished: 7 October 2025

Do Investors Now Understand Emerging Markets Better? Evidence from Different Measures of Credit Risk

Colin Ellis

Journal of Emerging Markets and Management · 64–81 · 10.63385/jemm.v1i3.184

Investors’ understanding of Emerging Markets (EMs) is central to debates about global capital allocation, risk pricing, and financial stability. In particular, the ability of investors to interpret and respond to evolving credit signals has become increasingly important in a world of heightened volatility and rapid information f

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ArticleOpen AccessPublished: 10 October 2025

Consumer Perceptions of Foreign Brands and Cultural Identity in Uganda: The Moderating Role of Celebrity Endorsements

Ahmad Walugembe, Musa Kiggwe, Yunus Walusimbi

Journal of Emerging Markets and Management · 82–94 · 10.63385/jemm.v1i3.227

This study investigates the moderating role of celebrity endorsement in the relationship between consumer perceptions of foreign brands and cultural identity within an emerging market context. Grounded in Social Identity Theory, the research adopts a positivist philosophical stance and uses a cross-sectional survey design, emplo

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ArticleOpen AccessPublished: 12 October 2025

South Korea’s Growth Trajectory: High Performance with a Profit Share Below One-Third in Emerging and Advanced Economies

Alain Villemeur

Journal of Emerging Markets and Management · 95-111 · 10.63385/jemm.v1i3.281

What is the growth model of emerging economies striving to develop rapidly to become advanced economies? South Korea is the only poor economy, sixty years ago, to have become an emerging economy and then an advanced economy. For advanced economies since 1961, a new growth and distribution model has been proposed to explain the i

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ArticleOpen AccessPublished: 15 October 2025

Examining the Nexus between Knowledge Management Processes and Firm Sustainability: The Mediating Role of Innovation among SMEs in Ghana

Vivian Amoako Osafo, Philip Adu Sarfo, Joshua Kojo Bonzo, Justice Gyimah, Vanessa Enyonam Amenyawu, Lídia Kassi Bumba Chitacumbi

Journal of Emerging Markets and Management · 112–134 · 10.63385/jemm.v1i3.225

This study examines how knowledge management processes (KMP) enhance firm sustainability (FS) via the mediating role of innovation (INV) among small and medium-sized enterprises (SMEs) in Ghana. A cross-sectional survey using quantitative data gathered information from 360 employees across ten SMEs in Ghana that were implementin

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ArticleOpen AccessPublished: 20 October 2025

Challenges of Implementing Green Orientation and Sustainable Business Practices: A Case of Ndola District, Zambia

Nicholas Bwalya, Pethias Siame

Journal of Emerging Markets and Management · 135-148 · 10.63385/jemm.v1i3.216

Small businesses and entrepreneurs play a crucial role in economic development, yet they face increasing challenges in managing sustainability amidst rapidly changing environmental conditions. Although the demand for environmentally responsible business practices is growing, many small enterprises struggle to integrate sustainab

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ArticleOpen AccessPublished: 27 October 2025

The Codification Dilemma: Indigenous Knowledge as VRIN Resources and Strategic Advantage in Malawian SMEs

Jani Grey Kasunda

Journal of Emerging Markets and Management · 149–162 · 10.63385/jemm.v1i3.343

This conceptual paper addresses a critical gap in emerging market strategy by developing a theoretical framework for leveraging Indigenous Knowledge Systems (IKS) as strategic sources of competitive advantage for Malawian Small and Medium Enterprises (SMEs). In contrast to the predominance of Western strategic models, the articl

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