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3 articles
ArticleOpen AccessPublished: 28 October 2026

The Fiduciary Digital Encounter: Developing a Grounded Theory of Institutional Trust Work and Service Quality in Nigeria's SME Banking Ecosystem

Ekejiuba Augustine Nnaemeka

Journal of Emerging Markets and Management · 114–131 · 10.63385/jemm.v2i3.102684

This study develops a grounded theory of digital banking service quality by examining how Small and Medium-sized Enterprises (SMEs) in Nigeria evaluate digital banking services under conditions of institutional uncertainty. Using a Straussian grounded theory approach, data were collected through 54 in-depth episodic narrative in

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ArticleOpen AccessPublished: 20 July 2026

Public Debt, Fiscal Policy and Economic Growth in Nigeria

Hezekiah Amamizo Ogunnubi

Journal of Emerging Markets and Management · 15–24 · 10.63385/jemm.v2i3.101122

This paper examined the impact of public debt and fiscal policy on Nigeria’s economic growth using the Autoregressive Distributed Lag (ARDL) model. The annual time-series data from 1981 to 2023 were obtained from the Central Bank of Nigeria Statistical Bulletin and the World Bank archives. The study analyzed the long-run and sho

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ArticleOpen AccessPublished: 17 March 2026

An Empirical Investigation on the Variables Affecting Electronic Commerce Adoption in Nigeria

Abdulkarim Yusuf

Journal of Emerging Markets and Management · 80–104 · 10.63385/jemm.v2i2.407

This empirical study examines the important factors impacting enterprises' e-commerce deployment in Nigeria using the Unified Theory of Acceptance and Utilization of Technology and the Technology–Organization–Environment framework. While these models have been widely utilized in a variety of contexts, they may not include all of

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