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The Codification Dilemma: Indigenous Knowledge as VRIN Resources and Strategic Advantage in Malawian SMEs

Jani Grey Kasunda

Journal of Emerging Markets and Management · 149–162 · 10.63385/jemm.v1i3.343

This conceptual paper addresses a critical gap in emerging market strategy by developing a theoretical framework for leveraging Indigenous Knowledge Systems (IKS) as strategic sources of competitive advantage for Malawian Small and Medium Enterprises (SMEs). In contrast to the predominance of Western strategic models, the articl