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8 articles
ArticleOpen AccessPublished: 7 October 2025

Do Investors Now Understand Emerging Markets Better? Evidence from Different Measures of Credit Risk

Colin Ellis

Journal of Emerging Markets and Management · 64–81 · 10.63385/jemm.v1i3.184

Investors’ understanding of Emerging Markets (EMs) is central to debates about global capital allocation, risk pricing, and financial stability. In particular, the ability of investors to interpret and respond to evolving credit signals has become increasingly important in a world of heightened volatility and rapid information f

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ArticleOpen AccessPublished: 20 June 2025

Risk Interactions and Bank Performance in Emerging Markets: Examining the Nexus of Credit Risk, Profitability, and Financial Stability

Sama Hesham, Mariam Elkomity, Salma Mohsen, Yara Ibrahim

Journal of Emerging Markets and Management · 35–49 · 10.63385/jemm.v1i2.161

This study investigates the interconnected relationship between credit risk, profitability, and financial stability within the context of emerging market banking systems, using panel data from 10 listed Egyptian commercial banks over the period 2013–2023. Utilizing panel regression models with clustered standard errors to addres

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ArticleOpen AccessPublished: 23 January 2025

Digital Transformation and SME Growth in Emerging Markets

Kiara Rampaul

Journal of Emerging Markets and Management · 15–25 · 10.63385/jemm.v1i1.35

Small and medium-sized enterprises (SMEs) are pivotal to local economic resilience, employment generation, and innovation in emerging markets. As urbanisation accelerates and digital economies expand, digital transformation emerges not only as a technological imperative but as a developmental and spatial strategy. This paper exp

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ArticleOpen AccessPublished: 27 October 2025

The Codification Dilemma: Indigenous Knowledge as VRIN Resources and Strategic Advantage in Malawian SMEs

Jani Grey Kasunda

Journal of Emerging Markets and Management · 149–162 · 10.63385/jemm.v1i3.343

This conceptual paper addresses a critical gap in emerging market strategy by developing a theoretical framework for leveraging Indigenous Knowledge Systems (IKS) as strategic sources of competitive advantage for Malawian Small and Medium Enterprises (SMEs). In contrast to the predominance of Western strategic models, the articl

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ArticleOpen AccessPublished: 10 October 2025

Consumer Perceptions of Foreign Brands and Cultural Identity in Uganda: The Moderating Role of Celebrity Endorsements

Ahmad Walugembe, Musa Kiggwe, Yunus Walusimbi

Journal of Emerging Markets and Management · 82–94 · 10.63385/jemm.v1i3.227

This study investigates the moderating role of celebrity endorsement in the relationship between consumer perceptions of foreign brands and cultural identity within an emerging market context. Grounded in Social Identity Theory, the research adopts a positivist philosophical stance and uses a cross-sectional survey design, emplo

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ArticleOpen AccessPublished: 18 October 2026

An Assessment on Service Quality in the Ethiopian Insurance Industry: A PLS-SEM Analysis

Mubarek Sadik Hussen, Abdo Dabaso Jaldesa, Garbicha Duba Wako

Journal of Emerging Markets and Management · 96–113 · 10.63385/jemm.v2i3.101059

This study presents a rigorous quantitative investigation of the determinants of customer satisfaction in the Ethiopian insurance sector, grounded in the Service Quality (SERVQUAL) model. The research analyzes empirical data using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate information gathered from

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ArticleOpen AccessPublished: 4 February 2026

From Risk to Reliability: The Interplay of COB and COM in Mitigating Risk and Enhancing Trust in Apparel Purchases

Aastha Garg

Journal of Emerging Markets and Management · 15–28 · 10.63385/jemm.v2i2.340

Country of Origin (COO) serves as a critical extrinsic cue that consumers use to assess product quality, build trust, and mitigate perceived risk, particularly in situations where direct product evaluation is limited. In the context of the increasingly globalized apparel industry, products are often designed, branded, and manufa

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ArticleOpen AccessPublished: 9 January 2026

Cash Holdings of Small and Big Firms: Corporate Governance and Financial Constraints—Evidence from an Emerging Market

Rifaqat, Waheed Ullah Shah

Journal of Emerging Markets and Management · 80–91 · 10.63385/jemm.v2i1.332

Small firms often follow the financial behavior of large firms to sustain operations and mitigate risks during periods of uncertainty. This study examines the relationship between corporate cash holdings of small and large firms, while assessing the impact of corporate governance and financial constraints among 200 non-financial

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