Journal of Emerging Markets and Management

Article Article ID: 100653 1–14

Legal Mechanisms for the Protection of Commercial Companies under OHADA Law: Challenges and Prospects for Emerging African Markets

by Medret Lekunga Ndangoh

923 (Abstract) 231 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.48

Abstract:The intent of shareholders of a commercial company is to make profits and never to lose; that is why the OHADA (Organisation for the Harmonisation of Business Law in Africa) law has created, partly for the protection of shareholders and their investments in the commercial company. Before the advent of the OHADA law in 1993, commercial companies were subject to a mixture of different laws from diff... More >>

Article Article ID: 100906 15–28

From Risk to Reliability: The Interplay of COB and COM in Mitigating Risk and Enhancing Trust in Apparel Purchases

by Aastha Garg

424 (Abstract) 176 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.340

Abstract:Country of Origin (COO) serves as a critical extrinsic cue that consumers use to assess product quality, build trust, and mitigate perceived risk, particularly in situations where direct product evaluation is limited. In the context of the increasingly globalized apparel industry, products are often designed, branded, and manufactured across different countries, creating complex COO associations. ... More >>

Article Article ID: 100769 29–40

Coloniality in International Trade Relations and Underdevelopment in Sub-Saharan Africa

by Godwin Etta Odok, Olutayo Akinpelu Olanrewaju

222 (Abstract) 177 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.179

Abstract:This paper examines how coloniality continues to shape international trade procedures and processes, thereby contributing to persistent underdevelopment in countries of sub-Saharan Africa. Although formal colonial rule has ended, the paper argues that its underlying power structures remain embedded in global economic systems. These manifest in countries of sub-Saharan Africa through unequal terms ... More >>

Article Article ID: 100966 41–61

The Impact of Public Debt on Fiscal Sustainability in Nigeria

by Abdulkarim Yusuf, Abdulkarim Hussaini

698 (Abstract) 284 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.406

Abstract:This paper systematically investigates the disaggregated effects of public debt on fiscal stability in Nigeria from 1980 to 2022, a period marked by structural adjustments, fiscal crises, oil price volatility, and changing debt management practices. After obtaining stationarity, data was analysed using the Autoregressive Distributed Lag (ARDL) approach. The results indicate that domestic debt, deb... More >>

Article Article ID: 100956 62–79

Regional Demographic Correlates of Aggregate Readiness for Sustainable Entrepreneurship in the Wielkopolska Region in Poland, 2016 to 2025

by Jacek Piotr Kwaśniewski

213 (Abstract) 187 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.395

Abstract:This article aims to analyze the regional demographic correlates of overall readiness for sustainable entrepreneurship. The study aims to identify the impact of age and gender structure on the declared willingness to conduct business activities consistent with the principles of sustainable development in the Wielkopolska region in Poland between 2016 and 2025. The analysis is macroeconomic and eco... More >>

Article Article ID: 100967 80–104

An Empirical Investigation on the Variables Affecting Electronic Commerce Adoption in Nigeria

by Abdulkarim Yusuf

387 (Abstract) 448 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.407

Abstract:This empirical study examines the important factors impacting enterprises' e-commerce deployment in Nigeria using the Unified Theory of Acceptance and Utilization of Technology and the Technology–Organization–Environment framework. While these models have been widely utilized in a variety of contexts, they may not include all of the characteristics necessary for the e-commerce market. To close thi... More >>

Article Article ID: 100948 105–126

Exploring Personality Traits Influences on ESG Leadership for Sustainable, Ethical, and Socially Responsible Organizational Practices Using FIKR Personality Assessment

by Chee Kong Yap, Chee Seng Leow, Wing Sum Vincent Leong

217 (Abstract) 214 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.385

Abstract:Leadership is a key driver in advancing Environmental, Social, and Governance (ESG) principles within organizations, yet the individual-level psychological foundations of ESG-oriented leadership remain underexplored. This study examines how personality traits contribute to leadership capacities associated with ethical governance, social responsibility, and sustainability-oriented decision-making. ... More >>

Article Article ID: 101039 127–145

Foreign Capital Inflows and Financial Development: The Moderating Effects of the Governance Climate and Human Capital across the MEDA Region

by Francesco Scalamonti

341 (Abstract) 196 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.482

Abstract:In the globalized world, there is a closed relationship between foreign capital inflows (CI) and financial development (FD) of a country. Therefore, this study aims to investigate the relationship between FD and CI across the Southern and Eastern Mediterranean countries (MEDA region), covering the period 2000–2019, since MEDA transitional economies are experiencing a new phase of their development... More >>

Article Article ID: 100695 146–157

Awareness of Porter’s Five Forces Framework: A Research Paper

by Ioannis Petrou Hadjipetrou

470 (Abstract) 287 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.96

Abstract:In 1980, a young economist called Micheal E. Porter made a revolution in the field of Industrial Organization by publishing his article on the attractiveness of industries and the five forces that influence them. Although the model still has some validity, it has heavily been criticized as obsolete since the introduction of internet-based technologies in the 1990’s. In addition, the model has been... More >>

Article Article ID: 101059 158–175

An Assessment on Service Quality in the Ethiopian Insurance Industry: A PLS-SEM Analysis

by Mubarek Sadik Hussen, Abdo Dabaso Jaldesa, Garbicha Duba Wako

347 (Abstract) 129 (Download) PDF

June 2026, DOI: 10.63385/jemm.v2i2.101059

Abstract:This study presents a rigorous quantitative investigation of the determinants of customer satisfaction in the Ethiopian insurance sector, grounded in the Service Quality (SERVQUAL) model. The research analyzes empirical data using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate information gathered from completed structured questionnaires provided by policyholders and indu... More >>

2026 Vol.2 No.2