Journal of Emerging Markets and Management

Article Article ID: 100755 1–14

Geopolitical Risk and Crowdfunding Performance: The Moderating Effect of Social Influence

by Sirine Zribi

277 (Abstract) 197 (Download) PDF

December 2025, DOI: 10.63385/jemm.v1i3.165

Abstract:This paper empirically investigates the effect of geopolitical risk (GPR) on crowdfunding campaign performance in the context of the Russia-Ukraine conflict. Drawing on a dataset of 344 campaigns launched on the Kickstarter platform across eight countries that experienced substantial changes in GPR, we examine how heightened geopolitical uncertainty influences entrepreneurial financing outcomes. S... More >>

Article Article ID: 100774 15–32

Do Investors Now Understand Emerging Markets Better? Evidence from Different Measures of Credit Risk

by Colin Ellis

418 (Abstract) 245 (Download) PDF

December 2025, DOI: 10.63385/jemm.v1i3.184

Abstract:Investors’ understanding of Emerging Markets (EMs) is central to debates about global capital allocation, risk pricing, and financial stability. In particular, the ability of investors to interpret and respond to evolving credit signals has become increasingly important in a world of heightened volatility and rapid information flow. In more recent years, the proliferation of market-based indicator... More >>

Article Article ID: 100810 33–45

Consumer Perceptions of Foreign Brands and Cultural Identity in Uganda: The Moderating Role of Celebrity Endorsements

by Ahmad Walugembe, Musa Kiggwe, Yunus Walusimbi

342 (Abstract) 184 (Download) PDF

December 2025, DOI: 10.63385/jemm.v1i3.227

Abstract:This study investigates the moderating role of celebrity endorsement in the relationship between consumer perceptions of foreign brands and cultural identity within an emerging market context. Grounded in Social Identity Theory, the research adopts a positivist philosophical stance and uses a cross-sectional survey design, employing quantitative methods to explore how the perception of foreign bra... More >>

Article Article ID: 100853 46–62

South Korea’s Growth Trajectory: High Performance with a Profit Share Below One-Third in Emerging and Advanced Economies

by Alain Villemeur

301 (Abstract) 187 (Download) PDF

December 2025, DOI: 10.63385/jemm.v1i3.281

Abstract:What is the growth model of emerging economies striving to develop rapidly to become advanced economies? South Korea is the only poor economy, sixty years ago, to have become an emerging economy and then an advanced economy. For advanced economies since 1961, a new growth and distribution model has been proposed to explain the increase in the profit share of income and, simultaneously, the signifi... More >>

Article Article ID: 100808 63–85

Examining the Nexus between Knowledge Management Processes and Firm Sustainability: The Mediating Role of Innovation among SMEs in Ghana

by Vivian Amoako Osafo, Philip Adu Sarfo, Joshua Kojo Bonzo, Justice Gyimah, Vanessa Enyonam Amenyawu, Lídia Kassi Bumba Chitacumbi

481 (Abstract) 221 (Download) PDF

December 2025, DOI: 10.63385/jemm.v1i3.225

Abstract:This study examines how knowledge management processes (KMP) enhance firm sustainability (FS) via the mediating role of innovation (INV) among small and medium-sized enterprises (SMEs) in Ghana. A cross-sectional survey using quantitative data gathered information from 360 employees across ten SMEs in Ghana that were implementing knowledge management practices. Using Structural Equation Modeling (... More >>

Article Article ID: 100802 86–99

Challenges of Implementing Green Orientation and Sustainable Business Practices: A Case of Ndola District, Zambia

by Nicholas Bwalya, Pethias Siame

261 (Abstract) 172 (Download) PDF

December 2025, DOI: 10.63385/jemm.v1i3.216

Abstract:Small businesses and entrepreneurs play a crucial role in economic development, yet they face increasing challenges in managing sustainability amidst rapidly changing environmental conditions. Although the demand for environmentally responsible business practices is growing, many small enterprises struggle to integrate sustainability into their operations. Despite their potential to contribute to ... More >>

2025 Vol.1 No.3