Journal of Emerging Markets and Management

2025 Vol.1 No.3

Challenges of Implementing Green Orientation and Sustainable Business Practices: A Case of Ndola District, Zambia

812 (Abstract) 476 (Download) PDF
Abstract:

Small businesses and entrepreneurs play a crucial role in economic development, yet they face increasing challenges in managing sustainability amidst rapidly changing environmental conditions. Although the demand for environmentally responsible business practices is growing, many small enterprises struggle to integrate sustainability into their operations. Despite their potential to contribute ... More >>

Examining the Nexus between Knowledge Management Processes and Firm Sustainability: The Mediating Role of Innovation among SMEs in Ghana

924 (Abstract) 368 (Download) PDF
Abstract:

This study examines how knowledge management processes (KMP) enhance firm sustainability (FS) via the mediating role of innovation (INV) among small and medium-sized enterprises (SMEs) in Ghana. A cross-sectional survey using quantitative data gathered information from 360 employees across ten SMEs in Ghana that were implementing knowledge management practices. Using Structural Equation Modelin... More >>

South Korea’s Growth Trajectory: High Performance with a Profit Share Below One-Third in Emerging and Advanced Economies

165 (Abstract) 337 (Download) PDF
Abstract:

What is the growth model of emerging economies striving to develop rapidly to become advanced economies? South Korea is the only poor economy, sixty years ago, to have become an emerging economy and then an advanced economy. For advanced economies since 1961, a new growth and distribution model has been proposed to explain the increase in the profit share of income and, simultaneously, the sign... More >>

Consumer Perceptions of Foreign Brands and Cultural Identity in Uganda: The Moderating Role of Celebrity Endorsements

281 (Abstract) 384 (Download) PDF
Abstract:

This study investigates the moderating role of celebrity endorsement in the relationship between consumer perceptions of foreign brands and cultural identity within an emerging market context. Grounded in Social Identity Theory, the research adopts a positivist philosophical stance and uses a cross-sectional survey design, employing quantitative methods to explore how the perception of foreign ... More >>

Do Investors Now Understand Emerging Markets Better? Evidence from Different Measures of Credit Risk

450 (Abstract) 52 (Download) PDF
Abstract:

Investors’ understanding of Emerging Markets (EMs) is central to debates about global capital allocation, risk pricing, and financial stability. In particular, the ability of investors to interpret and respond to evolving credit signals has become increasingly important in a world of heightened volatility and rapid information flow. In more recent years, the proliferation of market-based indica... More >>

Geopolitical Risk and Crowdfunding Performance: The Moderating Effect of Social Influence

785 (Abstract) 371 (Download) PDF
Abstract:

This paper empirically investigates the effect of geopolitical risk (GPR) on crowdfunding campaign performance in the context of the Russia-Ukraine conflict. Drawing on a dataset of 344 campaigns launched on the Kickstarter platform across eight countries that experienced substantial changes in GPR, we examine how heightened geopolitical uncertainty influences entrepreneurial financing outcomes... More >>