GARG, Aastha. From Risk to Reliability: The Interplay of COB and COM in Mitigating Risk and Enhancing Trust in Apparel Purchases. Journal of Emerging Markets and Management, [S. l.], v. 2, n. 2, p. 15–28, 2026. DOI: 10.63385/jemm.v2i2.340. Disponível em: https://journals.niepublish.com/jemm/article/view/340. Acesso em: 16 feb. 2026.